‘Before The After’ Mini-album (2014), ‘Teen TV’ Video (2014), ‘IOU’ EP (2015), ‘To Be Or Not To Be’ (Produced and mixed by The Animal Farm, London – released in January 2016)
Prime are an explosive new rock band from Nottingham, UK. Since their formation in 2014 they have been one of the most prolific new groups in the area, releasing a mini-album and an EP on their own indie label. Recognised by The Animal Farm for their cutting edge rock n’ roll, Prime are set to release 3 singles in 2016, with the powerful production from the London based label taking their sound far above and beyond anything they’ve released to date.
Prime have been noted for their professional, workmanlike attitude to gigging – akin to a group of flamboyant bank robbers coming to your town to empty all the vaults – but when they are on stage it’s anything goes. Powerful drumming, funky bass lines, riffs to blow your brains out and a frontman in Lee Heir who provides a wild, sarcastic energy unmatched by new groups in his home city of Nottingham and possibly anywhere else (barring maybe their fellow Nottingham-ites Sleaford Mods, who’s video maker and photographer Simon Parfrement has endorsed Prime by working with them on various early projects). Like the likes of Jagger, Gallagher and Lydon, he prides himself on a) not giving a shit and b) giving a memorable performance.
Prime have played various shows and festivals throughout the country – unafraid to mix post-punk, ska, glam rock and other aggressive sounds into their set – including Tramlines in Sheffield, Hockley Hustle in Nottingham and Phoenix Alternative in Wales, and have been described by the NUSIC website as “one of the best live bands” in the Nottinghamshire area, complemented by a Drowned in Sound reviewer on their “awesome set”, and by a Contact Music scribe who described them as one of the “top three bands in the city”. But, far more importantly, the band pride themselves on being politically aware, socially conscious and quite possibly anarchic too when it comes to the establishment. They believe that you can be rebellious and entertaining in equal measures, something that seems to be almost lost in today’s rock and pop music. The new release by Prime on The Animal Farm is going to knock you out.
Alex Dewey is a musician and promoter from Derby, UK, now residing in Lincoln, UK. After doing a brilliant job of his regular (and often filled to capacity) night ‘Oh Folk Yea’ at Ryan’s Bar, Derby, he has gone on to promote national acts at the Hairy Dog and Victoria Inn, and is now collaborating with thepublichousebrand.com on a new music night at The Treaty of Commerce, Lincoln (first event Friday December 11th). See below links for further details.
(HIP/HOP & RARE VINYL)
Jack Garofalo is a journalist and blogger from Nottingham. Five years ago he started up his own blog (http://giacomogarofalo.tumblr.com) based on his musical loves and influences and from there he started to contribute to Leftlion Magazine, covering gigs and LP/EP reviews, interviewing the likes of Courtney Pine, Horace Gentleman (The Specials), and the cream of the Midlands scene, Ady Suleiman, Juga-Naut and many others. All this experience has led to his bi-weekly column for Wordplay Magazine (the largest Hip-Hop Magazine in the UK) entitled Vinyl Destination, which focuses on a different rare LP each edition from across the globe and dissects its influences and history. This has finally put Jack’s expensive obsession with collecting rare records to good use.
Having an excellent knowledge of the local and international music scene, his expertise in writing up press releases and pieces for local artists/bands could be highly beneficial and he would love to assist anyone who needs a few words to propel them in the direction they envisage.
“Get at me at Garofalo554 or if email is a tad out-dated for you then tweet me @JDGarofalo and I’ll respond hastily.” – Jack
George Dean is a dance DJ and events organiser from Nottingham, UK. He has previously done PR and promotion for The Public House Brand on various live events in Birmingham, Leicester, Derby and Nottingham.